Hey founder —
Quick one. Read this if you're building in the open but the noise is drowning out your signal.
— AnujBuilt / led / advised outbound at ↓
Spray-and-pray spikes once and dies. A real engine compounds: better data, sharper messaging, more replies, week over week. I build the version your team owns, not a black box they rent.
I learn your product, your buyer, and what a good customer actually looks like. Close enough to operate like a founding GTM hire, not a vendor reading a brief.
Targeting, data, enrichment, tooling. Apollo, Instantly, clean domains, warmed inboxes. The unglamorous part that decides whether you land in a primary inbox or spam.
Hyper-personalized messaging at scale. AI does the research and the first draft. The voice stays human, because buyers can smell a template from the first line.
Playbooks, dashboards, and a motion your team runs without me. You walk away with an asset you own, not a dependency you keep paying for.
Scaled Quizizz from zero across APAC, Europe, and MEA before going independent.
Building outbound engines and pipeline systems for B2B SaaS.
Founders and reps coached one on one through Topmate.
From kickoff to your first personalized sequences live and sending.
Reply rates on hyper-personalized sends, versus roughly 2% on spray-and-pray.
That your team owns and runs after the engagement ends.
I embed with you to build, launch, and hand over your outbound engine. Fixed retainer plus commission on closed ARR, so my incentive is your pipeline, not my hours.
Research and first-draft copy at scale, human-reviewed, so every send reads like you wrote it for one person.
Multi-channel sequencing and founder-led social selling that warms the inbox before the email lands.
Job spec, scorecard, onboarding, ramp. I help you find the right first rep and train them on the system.
You'll talk to me, Anuj. Not a setter, not a sales rep. A straight read on whether outbound is right for you and what it'll take.
Book a strategy call →